Market

Despite the crisis, the bio is still booming internationally in terms of both demand and offer. With agricultural land which, especially in certain areas, are expanding at a rapid and undoubtedly interesting rate.

In 2011 the world's cultivated land to organic agriculture amounted to 37.2 million hectares and were up 3% on 2010, while operators bio, which totaled 1.8 million, increased by 14.3%.

Hand in hand the world market is growing (+ 6.3% in 2011), valued at approximately 48 billion euro. The value of the market is concentrated mostly in North America and Europe, while larger areas do not always correspond to the areas where they develop the highest turnovers. For example, the North America accounts for about 50% of the value of the overall market compared with a weight of just 7.5% in terms of surfaces All this leads to a strong orientation to the export of many continents to the areas in greatest demand (Europe, North America).

Among the non-EU countries of the South Mediterranean, there was a net increase in production of Syria, Tunisia and Turkey.

Even in Europe were up in 2011 both surfaces (+ 6%) and the market (+ 9%). The country where the market is more relevant dimensionally was Germany with a round of national business of 6.6 billion euro,followed by France (3.8 billion) and the United Kingdom (1.9 billion). Follows, in fourth place,Italy with 1.7 billion value of the internal market (3.1 if you include the export) and a proportion of total sales in European of 8%. Take into account that Spain has achieved a production of olive oil of about 859 000 tonnes, while Italy stood about 636 000 tonnes registering a slight decrease of production (-4%) due to the severe drought; on the contrary increase in production in Greece (+ 15%), which exceeded 414 thousand tons.

The Italian bio has been shown to respond well to the context of the overall crisis. According to data from the Household Panel Ismea / GFK-Eurisko, for example, domestic consumption of packaged organic products in supermarkets have increased in 2012 by 7.3% in value, after the increase of about 9% in 2011. In 2012, domestic consumption of packaged organic products continue to grow in value in all regions except the South.

The total gross production of olives of Calabria was more than 7 million tons, with a share of about 25% of the national total.

According to the latest from ISTAT, Calabria represents about 12% of the total Italian farms with 125,000 companies producing olive oil; of these approximately 7000 are the companies of oil production that adopt the Organic systems . Which is equivalent to approximately 15% of the total with a growth trend in the last five years that has seen the number grow in a progressive manner.

During the 2012/13 campaign have been registered at the national level about 5,500 of which 900 active mills located in Calabria. Data on the size classes of mills indicate a smaller presence in Calabria of large crushers (over 10 tons daily of pressed olives for an eight-hour shift), and a high prevalence of medium-sized mills. The Calabrian mills are on average larger than the national average (755 tons of pressed olives for oil mill in Calabria in Italy against 530 tons) and oil yield is on average higher (19.8% in Calabria against 17.9% of the average national).

Source: ismea 2013 and our data processing ismea e istat